How to Find Value in a World Full of Options

“Jan – April 2011 Search Terms” (CC BY 2.0) by plings

When the internet boomed, it gave businesses a new platform to sell their products and services. The natural consequence of this is that it gave consumers more options which, in turn, made it tougher to sift through everything and find the best products. In response to this, comparison sites have become big business. Today, regardless of what you’re looking for, you can go online and let experts and algorithms find you the top deals. For example, if you’re a shopper in India, iSpyPrice was designed to compare prices across 40 different merchants. From TVs and computers to beauty products, the site allows you to input certain parameters and call up the best prices.

The Proliferation of Comparison Sites

In fact, this trend for comparing and contrasting products online has become so popular that it’s even become standard practice in industries you wouldn’t expect. With the casino gaming world now the best part of two decades old, players have the choice between hundreds of competing platforms. Like iSpyPrice, third-party vendors have made the processes of finding the best value products easier. Through a combination of reviews, ratings and statistics, it’s now possible to compare the leading brands by the software they offer, the bonuses you can get for depositing and the type of games available. The end result, just as it outside of the online casino world, is that consumers get easy access to the type of service that suits them.

Making Searches More Intelligent

“artificial-intelligence-2167835_1280” (Public Domain) by alansimpsonMe

With these services proving both popular and useful, it’s little surprise that artificial intelligence is now entertaining the mix. As machines become better at learning new things and sorting through large quantities of data, finding better deals is going to get easier. Yroo’s Deal AI is one of the most intriguing innovations. Released in 2018, the software scans historical price data for more than 150 million products in order to find a historical low. Once the program notices a downward trend, it alerts the user via push notifications. The end result, in theory, is that the user always pays the lowest price possible. Obviously, this is just the tip of the iceberg. As AI improves, so too will our ability to find value in a world full of options which, if you’re a consumer, is fantastic news.

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