6 Essential Web Design Features You Should have on Your Website

There are many factors that contribute to a well-designed website. These may vary, depending on how it fits the needs of a specific business. Because of this, it’s quite challenging to determine how one is a better or effective website than the other.

However, organizations must still know the features of well-built and impeccable web design. These elements are vital so that they can deliver exceptional results to their audience.

In this post, we’ll be discussing the six critical design features that you need to have in your site:

Prioritize Loading Speed

Users expect a website to load within two seconds or less. If it goes beyond the three-second mark, there are higher bounce rates, since most users abandon the site.

Another study reveals that 64% of users who are dissatisfied with a site’s loading time and online store experience will look elsewhere.

So, if you want to rise on top of your fiercest competitors, you have to make your site’s loading speed a top priority.

The last thing that you want to do is run the risk of losing potential customers because of a slow-loading website.

2. User-Friendly Navigation

Your site’ menu structure acts as a guide, making it easier for users to navigate your entire site. These are usually found on the top of the left-hand corner of the page together with the logo and other secondary elements. Note that this isn’t a strict web convention that everyone must follow, but more of a guideline.

3. Design that Caters to your Audience

One essential element that you mustn’t lose in your web design is the visual hierarchy. Eventually, it all boils down to knowing and understanding what your audience will look at when they stumble upon your site.

The theory behind it is that you develop a hierarchy based on importance, starting from the biggest to the smallest.

Next is the placement. For instance, put your most important visual (either a headline or an image) above, or at eye level. Putting it away from the initial view or below eye level will be a massive waste of time on your end.

4. SEO Implementation

Your web design and SEO must work harmoniously with one another. That’s why it doesn’t come as a surprise that a lot of web designers are integrating SEO in the design process.

A well-designed site that’s compatible with SEO is likely to draw in more traffic. Doing so leads to higher visibility, leads, revenues, and sales.

Anyone can make an aesthetically pleasing website. However, if it’s not SEO-friendly, you’re restricting major search engines like Google and Bing to access to your content.

It goes without saying that if significant search engines cannot access your site, you won’t receive higher rankings on search results. That’s why integrating SEO on your site is essential.

5. Use Relevant Images

Now we’ll move on to including photos for your website. The thing is, not all your images will be people. Some will be featuring your products and services, while others may serve as background material.

If you’re not entirely sure how to use images to improve your site, here are some tips:

Create a Visual “How-To” Photo Blocks: Do you want to come up with a type of content that accurately describes how to use your products? Well, why not consider adding a visual aspect in it through “how-to” photos? A picture is worth a thousand words, they say. Doing so helps illustrates your text, making it easier for readers to read or skim.

Showcase “Before” and “After” Shots: If you’re in the service based industry, showing “before” and “after” shots to your audience encourages them to choose you among your competitors.

Highlights the Advantages Over Competition: Come up with photos that perfectly showcases your brand’s positive attributes. Doing so helps readers to remember the benefits later on.

Feature Product Details: Why not feature images of the product up close? Through the use of professional photography and captioning, you can show the essential details about the product.

Utilize Photos to Educate: You should use the opportunity to educate customers about your specific product or service so that they can be better informed.

6. Be Responsive to all Platforms

Ideally, your site must support all types of devices. It’s not uncommon these days for prospective customers to return to your site using a different device.

For instance, if they come across a highly responsive website using their desktop computers, then the same should also be true if they’re trying to access it via their smartphones.

Maintain a sense of consistency no matter what kind of device your customers are using. If a prospect is looking at a specific feature when using their desktop, and couldn’t find it anymore if they try to access another device, then there’s a risk that they’ll leave, or look elsewhere.

So basically, the information that you send out should be consistent in all forms of devices. Make sure that the overall layout and experience is suited for every individual screen size. That way, you’re giving your customers the best web experience as possible.

To Wrap It Up

Your website represents your brand. These web design features, when incorporated thoughtfully, help you tell stories to your web viewers and explain your company. It also improves the site visitor’s experience and boosts the overall performance of your site.

About the Author – Kenneth Sytian is a web developer in the Philippines and the CEO of Sytian Production, outsource web design Philippines. He has been designing websites and developing web apps for more than a decade. He is one of the top influencers in web design and development in the Philippines.

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