8 Tactics For Creating A Content Marketing Strategy That Drives Growth

Being visible to your audience is the key to success for any website. For this reason, businesses are adopting digital marketing tactics to be on the top of search rankings. While SEO gets you there, you need to think beyond the ordinary for fast, effective and sustainable results. Content marketing is a tactic that gives your website the winning edge. It focuses efforts only on the targeted audience. Further, it can help you to establish credibility and trust for your brand.

However, a mediocre strategy will not get you the expected results. You need to think strategically and build a plan that drives lasting growth. Moreover, a well-established content strategy serves as a long-term branding tool for your business. Here are the tips and tactics that you can follow to skyrocket your website’s growth with content marketing.

Create a buyer persona

A successful plan begins with the right foundation. A buyer persona is the foundation of your content marketing strategy. After all, you need to design content that your audience would want to read. Start by researching your target audience and defining their needs and expectations.

What kind of people would be reading your content? What could motivate them to buy from you? A deep understanding of your buyers gives you the input for creating conversion-focused content. Not only does it sell, but it also gets you high rankings because Google ranks websites on the basis of the value their content offers.

Segment the audience

Knowing your audience and creating buyer personas is just half the work done. You also need to segment them on the basis of product needs. Demographics and preferences are the key segmentation parameters. Doing this is important because you cannot engage a diverse audience with the same content.

For example, the content designed for creating awareness is meant for new customers only. The same content will not work for repeat customers. You need to engage them with something that motivates them to buy again. Segmentation makes your strategy more targeted because it ensures that the right content is available for the right set of buyers.

Know what they are likely to search

Once you create the buyer persona and segment the audience, you probably know them well enough. The next step is to understand what they are most likely to search for. Keyword research is the best way to discover what the audience is looking for. Once you define their searches, you have a good start.

The next step is to create content that aligns with the user searches. Essentially, you need to create content that answers user queries. This means that you should include the common search keywords in the content. If you have keyword-optimized content on your website, Google will automatically put it on the top of search rankings.

Create a good mix

Writing high-quality and keyword-optimized content is not going to help you alone. You also need to create the right mix that connects with the audience and keeps them hooked. Variety is the key to building a successful content marketing plan because you cannot engage the users with the same things.

Having informative and valuable content on your website is where you start. Further, you need to work on other forms like blogs, articles, infographics and social media posts. Targeted emails are another form of content that can help you connect with your audience. Video and audio content are innovative ways to grow your outreach.

Distribution is equally important

While creating great content matters, you cannot ignore the importance of distribution. Gabe Carmen from IntoClicks explains that it is not enough to write good content for your website, but that you also need to promote your content by sharing it on various platforms.

Whether it is blog posts or social media posts, you must maintain regular frequency to be visible. Guest blogging is another novel way to reach your target audience. Collaborate with niche influencers and convince them to publish your content on their blogs. This strategy gets you an extra push because it connects you with a huge audience and builds trust for your brand.

Maintain a consistent tone everywhere

Every successful brand has a personality of its own. It is typically defined as a tone of voice in their content. Maintaining a consistent tone in your content makes you recognizable. Make sure that you follow this rule with whatever form of content you publish. Whether it is your website, blog or guest post, the content should sound consistent everywhere.

The same applies to the channels where your content is published. For example, your social posts and YouTube posts should also replicate your branding tone. Highlight your brand values and offerings in your content everywhere. This will make you more credible and trustworthy for the audience.

Be willing to evolve

Keeping pace with the industry trends is the key to creating a winning content marketing strategy. Be willing to adapt and evolve to stay competitive in the ever-changing landscape. For example, you should optimize your content for voice searches because a majority of people search via voice these days.

Be sure to follow the market and keep an eye on the latest trends. Being an early adopter gives you a winning advantage. Also, make sure that you are aware of the algorithmic updates of Google. Every time there is an update, you may have to tweak your content to sustain your ranking. The earlier you change, the better it is.

Keep an eye on the competitors

Evolving with the changing trends is important but you cannot forget your competitors. You must keep an eye on them and see what they are doing at any point in time. The idea is not to copy them but understand where they are better than you.

Start by identifying your strongest competitors in the industry. Check where they are posting content and getting backlinks from. This will give you a fair idea about the areas where they might be establishing reach. Identify the gaps and restructure your strategy to win the audience captured by the competitors.

Content marketing is a smart approach to propel your business growth and keep growing over time. However, you have to do it right for getting the best benefits. Following these tips and tactics can be of great help.

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