11 Reasons Why Businesses Should Use Google Ads

Undeniably, Search Engine Optimization is one of the key digital marketing strategies that help businesses in gaining online visibility. However, you cannot achieve quick and measurable results with this strategy alone. Beyond SEO, you need to leverage paid campaigns to reach the top rapidly. Google Ads, the Pay Per Click (PPC) advertising system by Google, has emerged as one of the most successful amongst these paid marketing strategies.

Essentially, these are the clickable ads that appear in Google search results. These are based on the relevant keywords for the target audience, which means that you reach the audience that is genuinely interested in buying your products. Even though you may have to spend on Google Ads, they make a worthy investment for your business. Let us list some reasons why businesses should definitely use Google Ads as a part of their digital marketing initiative.

Result-oriented

As compared to the conventional SEO tactics, Google Ads is far more result-oriented because they fetch results faster. New websites, in particular, can avail extensive benefits that justify the cost of investing in PPC because it enables them to become visible and reach the target audience within a minimal time span. In fact, you can start getting impressions and clicks instantly after setting up a campaign rather than having to wait for months as it happens with SEO. The best approach is to use a mix of SEO and PPC to get the best of both worlds; while PPC fires up your business website, SEO builds a sustainable presence in the long run.

Highly targeted

Any business aspires to appear on the first page of Google search results, irrespective of its size. The idea is to be visible to the right audience at the right time when they are searching for products, services, location or deals with the intention to buy. Being highly targeted, Google Ads facilitate visibility of relevant ads to the relevant audience exactly when they are looking for a product or service that your business sells. This makes it highly probable for prospective consumers to convert.

Measurable

Another reason that makes Google Ads a smart investment for businesses is that it delivers measurable results unlike SEO and other advertising tactics. With SEO, you come to know that you have climbed up or fallen down the search rankings but it is hard to assess the actions that led to this increase or decrease. Similarly, social media lacks exact measurability. Conversely, Google Ads tends to be more transparent as it offers several PPC metrics that indicate what really works and what does not. Knowing this makes it easy to tweak your campaign and make it more profitable.

Scalable

Scalability is another advantage that a business can avail by relying on this source of online advertising. In simple words, scalability implies that you can scale the size of your campaign with the evolving needs of your business. This means that your leads and profits can be elevated by increasing the PPC budget. Being a scalable strategy, PPC comes ahead as an effective choice for businesses that want to grow the number of leads but do not have enough time to do so. In such cases, the best approach would be to invest more money and get fast and effective results, as it happens with PPC.

Flexibility

Google Ads offers several options that enable customization of campaigns according to the needs and expectations of the target audience. For instance, you have the flexibility to specify keyword match types that will display the ad only to the people who search for an exact specific keyword. It also enables you to narrow down the audience using parameters such as location, language, time of the day, device type and browser. This allows your ad to be displayed only to a specific set of the audience rather than everyone. Also, you can leverage the display network to build your brand awareness.

Cost savings

One of the most impressive facts about Google Ads is its cost-effectiveness as you have the choice to select a daily maximum cost for your campaign. This allows you to stick to a budget that you can afford for your business rather than splurge thoughtlessly on a paid campaign. At the same time, it does not mean that it is any less effective. Kevin Buckley from Falcon Digital Marketing (https://falcondigitalmarketing.com/) explains that the benefit of using Google Ads is that ad placement is based off the quality and relevance of the ad, and not just on your budget.

Requires fewer efforts

PPC campaigns require considerably fewer efforts for setting up and running as compared to SEO campaigns. The reason is that SEO requires a constant vigil on the website along with consistent churning out of quality content to keep it updated and keyword-optimized. With Google Ads, however, you need to invest much less time and effort on the campaign while the results flow in faster as well. All in all, every penny spent on these ads brings effective benefits and turns out to be fully worthwhile.

Engaging

Over the years, Google has come up with several new ad formats that are far more engaging than the organic search results. Some instances of such formats include in-video ads on YouTube and product listing ads. More engaging ads mean that they get a higher number of clicks, which is beneficial for both the advertiser and Google itself. Greater number of clicks means higher chances of conversions for the advertiser and greater revenue earnings for Google.

Competitive advantage

Another reason that businesses should absolutely invest in Google Ads is to gain a competitive advantage. Since most of your business rivals will probably be using this advertising channel, you cannot afford to miss on it. Not being visible where your competitors are, can be daunting for your business and can possibly cause something as serious as failure to sell and loss of reputation in the long run. So if you want to keep pace and sustain in a competitive market scenario, this is one form of advertising that you must absolutely invest in.

Complements other channels

Amazingly, Google Ads strengthens your overall marketing initiative as it complements the other marketing channels for more effective results. Remarketing, in particular, is a great way to use Google ads to target consumers who have earlier shown interest in the products or services you offer. Google Ads remarketing leverages a cookie for tracking the visitors who have accessed your website earlier. Further, the ads follow these audiences online and appear repeatedly when they use the internet. In this way, brands are able to remain on top of the customer’s mind, which gives them good chances of conversion.

Mobile Reach

As mobile searches become a norm for online buyers, no business can afford to ignore this marketing channel. Google Ads offer mobile optimization options so that you can connect with the mobile audience via text ads and image ads. Customers who are in the vicinity of the business and searching for a product or service via mobile are most likely to see a mobile-optimized ad appearing on the top. They will probably click the ad and reach your business on seeing your ad on mobile searches.

Considering the extensive benefits of Google Ads, you must make them a part of your online marketing strategy. Whatever may be the size of your business or the marketing budget you have, these ads can empower you to fetch the best results within the shortest span of time. Therefore, you should surely deem them as a favorable investment for your business.

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