The Concept behind SEO: The Zero Sum Game

Most people who have very little knowledge about SEO and its importance think that it is a sheer waste of time, money and effort as this is a zero-sum game. This is the common discussion that is doing rounds though you will seldom hear people discussing about it in public.

You will find that most of your close competitors will apply any type of techniques and approaches to reach to the top of the success graph of their business as well as that of the search engine result pages. If you do not apply some strategic plans in your business then you will soon find yourself displaced and out of the race pushing you down further into obscurity.

Therefore, it is high time that you make your choice as to which path you will follow to reach to the top as well as the amount of risks you are willing to take and feel comfortable by accepting it.

About the disagreement

When it comes to the different approaches of angularjs SEO you will come across different thoughts and opinions such as:

• Several people will say that it still works and on the other hand
• There will be many who will say and make you believe that it is already dead

However, everything depends on how you do your SEO. If you are well aware of SEO strategies you can do it yourself and if you are not you can take help of one of the super smart SEOs. However, the primary objective should be following the more scalable and effective link building schemes.

The marketing tactics

Just like every other marketing tactics, SEO tactics also needs to be scalable, productive and effective in the end. Your primary intent should be to generate high returns on your investment. However, there is a significant problem in this that you need to know and overcome.

• Depending on how you employ it, you will find that almost each and every scalable link building tacticis actually a borderline black hat SEO.
• This might go against the set rules of Google even though there are some major brands such as The New York Times that you visit daily build links this way.

It is very easy to build links in a few specific industries such as nutrition and technology and you will find thousands of articles and blogs online talking about it constantly.

However, things might be a bit different for a supplement company especially when they are disallowed to use even the email marketing service of the principal company. these leads to several questions and consequences such as:

• How to create better connections
• How to reach out to more customers
• How to increase revenue
• How to build more new links and
• What are the chances of a journalist linking to the site?

This is the case that applies to different gambling sites as well as the law firms when they want to build more high-quality links. It is for this reason that you will need to take the help of a professional SEO company.

Author Bio: Sujain Thomas is an SEO professional and content developer based in Detroit. She has helped a lot of companies get their websites off to a good start and blogs about good writing practices and services like dietseo.com SEO consultant.

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