Best Instagram Influencer Marketing Strategy 2019

In the recent years there is the $2 billion industry of Instagram Influencer marketing, in social media world influencer marketing falls like a storm. Nowadays brands do their promotion on Instagram through Instagram influencers. Instagram allows the influencer that they can become the brand ambassadors and they can share the products to their followers. According to some analysis the Influencer marketing will increase to $8 to $10 billion industry next year, so its mean the future of influence marketing is very wide, there is no end of this marketing it will grow and grow. There are some guidance mentioned below these will help you in influence marketing.

1. Who are Instagram Influencers

Influences are people those have huge number of followers, engagements with the audience and popularity on Instagram. People follow the influencers because of their lifestyle, hobbies, clothing styles and work. Instagram is full with the influencers, you can find the Instagram influencer for any category and region. The influencers provide the opportunity promotion opportunity to the brands, influencer share the products and reviews of the products to their audience, initially the brand gift the product to the influencer and in return the influencer share the review of that product on their profile. But now the time is changed the influencers do not accept the gifts now they charge for the promotion.

2. How Instagram Influencers Do Promotion

For the new brands on Instagram it is very difficult to sell their products directly to the people because they have less audience in this mean influencers help those brands. Brands contact with the influencers and ask them to share their products to their profile that’s how the sales of that product goes increase. Influencers have strong interaction with the followers and people trust on the influencers, this is why your product start selling. We recommend you always find that influencer who is post relevant to your brand or products this is how you can promote your product to people those are interested in your brand, this is best instagram influencer marketing strategy. For example you have the brand of clothes then you should need to find that influencer who is posting on fashion related posts.

3. How to Choose Best Instagram Influencer

There is not any specific criteria for becoming the Instagram influencer, if you have huge engagement with the people then you can become the Instagram influencer. If you want to become the influencer then you need to care about the audience and need to keep interaction with the people. The social media manager should have to analyze two things before selecting the influencer for promotion, the first one is check the region of the influencer and confirm the it should meet to your audience target criteria, the second one is the influencer has genuine followers and engagement with the audience, you can determine it by checking the ratio of likes and comments on the posts of the influencer.

4. Way to Work with Instagram Influencer

After choosing the influencer you need to contact the influencer and offer your proposal to them. Before proposal you should have to set your budget for budget you should keep in your mind that it is expensive marketing promotion because influencer charge on per post, you should have to pay for each post. Kylie Jenner who is the famous celebrity on the Instagram she is charging $1 million for per post on her profile because she has massive number of followers. If you have low budget and you have small scale brand then you can contact with the micro influencers. Micro influencers have followers between 1000 followers to 10,000 followers, you can contact them for small promotion as well as if you have high budget then you can contact with the bigger influencers those have minimum 100K followers, this all depends on the budget or how much you want to spend on the promotion of the product.

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