In 2009, the legal world is oversaturated. Ten years later, most law firms are still feeling its effects. It’s getting harder to get ideal clients, and the competition is getting fierce.
So it doesn’t come as a surprise that most law firms are looking for innovative ways to get more clients, and of course, achieve results.
According to https://amazelaw.com/, “If you want to build a more effective online presence, you need to have a robust social media strategy.”
In this post, we’ll talk tackle the ultimate guide on how to boost your law firm’s social media marketing this 2019:
Facebook for Lawyers
Why Facebook? Well, it’s currently the biggest social network in the world, with approximately 2.32 billion monthly active Facebook users and 1.4 billion daily active users.
Moreover, it has an extensive and diverse customer base. That’s the reason why you shouldn’t miss out the opportunity to be on this platform.
A large number of its users are using Facebook as a search engine aside from Google. Also, being found on social media gives you an upper hand. It gives you an air of transparency because most lawyers aren’t trusted in general.
Setting up a Facebook business page lets you:
- Generate social proof through engagement, which helps build trust over time.
- Show your expertise.
- Run Facebook Ads.
- Provide prospects with live-chat access through Messenger, even if your website doesn’t offer it.
Youtube for Lawyers
Do you know that approximately 3 billion searches are being processed on Youtube every month? It’s also currently that fastest growing video sharing site in the world.
While most of your competitors are using Facebook and Twitter, most law firms underestimate Youtube.
That’s why you need to turn this as an opportunity to reach out to a new audience most of your competitors aren’t reaching.
In fact, the American Bar Association recommends:
- To start with a few trial videos. Don’t launch a full video campaign first until you create a few short clips and test the feedback.
- Videos are an excellent tool to humanize your brand, so use it as an opportunity to market the lawyer instead of the firm.
- To create online video versions of the usual firm communications such as legal alerts, educational videos, press releases and more.
Aside from that, the ABA also suggests that you post regularly, share and tag your videos on various social media channels, keep them short and concise, and measure the overall results. Over time, you’ll know what will work best for you.
Instagram for Lawyers
Remember that your practice is your brand, and jumping to the Instagram bandwagon is an excellent way to expand your reach. So, you have to understand how Instagram works and set up a profile there. That way, you can follow your clients, and advise them if needed.
Here are some practical ways on how to utilize Instagram for your content marketing strategy:
Take an image from your latest blog post, or add a link to a piece (to ensure it’s active, add the link to your bio.) You can also post links to you Instagram Stories urging your followers to “swipe up” so that they can go directly to your posts.
Share with your followers the behind-the-scenes action. Make people feel as if they’re a part of your office. This type of content will give your audience a reason to follow you. It also strengthens your relationships and helps you build brand loyalty in the long run.
Use Instagram to market your products and services. Are you opening a new office in another state? Are you announcing a new brand partnership? Every single time you have news, publish it in the platform through a form of a video or photo.
Use Crowd-sourced content. It’s easy for other brands, such as Starbucks to get their followers to share stories and photos of their coffee. But how about your law firm? Well, it’s quite challenging, but it isn’t impossible. Participate in a local community event such as a particular festival, season, location and try to incorporate a little bit of fun in it. Lawyers of your firm can take photos of themselves attending the event. You can also ask the community to do the same.
Snapchat for Lawyers
If you think that Snapchat is an immature and somewhat unprofessional platform, well, think again. Since its inception seven years ago, the number of its users are continuously growing. According to a study, Snapchat’s video views surpassed Facebook.
In the age of social media networks and mobile phones, the platform is so revered by younger generations because users can feel more connected at a more authentic level. It also provides an excellent platform for law firms that want to reach out to a much younger demographic ‒ millennials for instance.
Snapchat opens a lot of doors to lawyers to brand themselves “in moments” where users are already sharing and connecting. It’s also less intrusive than other forms of advertising.
LinkedIn for Lawyers
Among all other social media platforms, LinkedIn is by far the most popular among law firms and lawyers. Because of its more serious and professional tone, no doubt that LinkedIn became a favorite.
According to a 2017 survey, 53 percent of respondents say that they’re using LinkedIn in their firms.
In addition, LinkedIn is an excellent tool for online marketing and networking. Here are a couple of vital points to remember when using the platform:
- Determine your goals.
- Develop a robust profile.
- Use it as a way to connect with prospects and colleagues.
- Show your expertise and share your knowledge.
Twitter for Lawyers
Twitter is a platform that makes it convenient for you to network with other lawyers. At the same time, it’s excellent in promoting your firm and practice.
Through it, you’re able to receive relevant updates concerning different areas of your practice and connect with prospects and referrals.
Aside from that, Twitter can be a useful tool for attorneys who want to:
- Connect with potential clients on the platform.
- Network with other lawyers that have the same practice areas.
- Connect and build relationships with local and national media.
- Get news and other relevant information that are useful in their practice.
If you have one or more of these goals, Twitter is a social media platform that you need to add to your online communications arsenal.
Start Taking Action on Your Online Presence
The social media landscape can be quite challenging to navigate. However, if you’re determined to turn your business into and profitable and successful brand, then it’s crucial that take note and implement the points we’ve discussed above.
Your legal profession and your social media strategy take an inordinate amount of time, and hard work to succeed. However, in the end, it’s all going to be worth it.
The post The Ultimate Guide to Your Law Firm’s Social Media Marketing in 2019 appeared first on Robust Tricks.
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