6 Reasons Why Outbound Marketing Is Top

Let’s face facts, advertising networks and pay per click can easily become expensive and apart from the indirect nature of inbound marketing, it is difficult to measure. But there is a marketing channel that is between these two which is outbound marketing or outreach marketing.

Outbound marketing, as we know it, has really developed and there are at least 6 reasons why outbound marketing is top. It’s been equipped with new features such as the use of email drip campaigns to replace mass mailing campaigns without any dirty scrapping.

One look around will make you realize that the advanced version of the popular inbound marketing is outbound marketing. The only difference between them is that outbound marketing has come to stay. You might have observed the presence of different outreach tools that show the demand for smart approaches, smart tools, and advanced technologies.

This should not be taken lightly as we delve into the 6 reasons why outbound marketing is in a top form and permanently here to stay.

1. It is very cheap

It is very hard nowadays to find a suitable free marketing tool but outbound marketing is the one. You can implement the outbound market for absolutely free if you find an appropriate platform with the necessary features. Although it might be time-consuming, the results are worth every minute spent.

• Can leads be generated manually?
• Can you instantly make calls or send out emails?
• Can your level of success be manually analyzed?

It is among the marketing channels that are cost-effective even when scaling. Platforms for outbound marketing are very friendly, time-saving, and most important, affordable. The best tip we could give you: find an all-in-one platform to have all the tools including an email verifier under one roof. It will save a lot of time and money.

2. Inbound and paid channels are over-saturated

Looking back between 2008 and 2010 when you could rank fast and immediately get indexed that will generate enormous traffic simply by creating any kind of content. Even AdWords and PPC offer very cheap clicks and the possibility of huge earning potential from simply promoting “lose weight” or “quit smoking”.

Recently, over-saturation is the order of the day. The high competition resulting from the purchase of traffic by many companies has increased the bids for pay-per-click campaigns. This is also similar to content. It is time demanding with a significant cost implication to develop a top-notch content that will get ranked.

Additionally, content is not enough, it also requires promotions coupled with huge budget spends due to the saturation level. With the oversaturated channels, outbound marketing can be easily achieved and on-demand at the same time. It is very cheap and allows you to concentrate on your targeted audience.

3. It is scalable

Outbound marketing can be scaled in a day by migrating to an improved lead generation tool that will allow you to generate additional leads from different sources or by enabling making more calls and the delivery of more emails. Outbound marketing can be scaled at every stage from the lead generation tools and sources to the processes of lead generation, email delivery, and methods of replying.

Scalability can also be easily predicted. For instance, if 100 leads generate 1 deal in a day, then it is quite obvious the number of leads that will generate 10 deals a day. You can easily scale your outbound department with individuals such as sales reps, marketers and SDRs or with tools such as email, lead generation, and reply management tools. But it is really lovely to know you can scale at any time.

4. It is very flexible

Outbound campaigns do not restrict you in any way. You can implement different tools and opportunities that can be easily transformed, enhanced and scaled. Let’s consider these options.

Product/service: Outbound methods can promote and sell any product and service.

Targeting: It makes it possible to concentrate on any audience using outbound methods. Ranging from B2C, B2B or even a set of people that are likely to be fascinated with your offerings. Luckily, everyone has an email that can easily be targeted.

Lead sources: You can select your preferred lead sources such as online websites, open directories, social networks, third party databases and many more.

Tools: There is a wellspring of tools that can be selected. They come with different functions that can help with automated lead generation, sending out emails to prospects, and reply management.

Management: Your outbound campaigns can be managed by 1 person, a team of 10 people or even with certain tools. It is downright flexible.

Outbound techniques can also be implemented in any type of business. Your imagination is the only limit you have. It can be easily enhanced or replaced.

5. It can be measured

Every part of your inbound campaign from your content result, SMM and every step are immeasurable which is a major feature social media specialists and outbound marketers frown at. This problem can be solved by very pricey platforms but still lacks in some areas. PPC campaigns are very expensive but are 99.9% measurable with no issues tracking results from ROI. But the fascinating thing about outbound is that it is 100% measurable. It is very easy to track the number of generated leads, the email processes, clicks, replies, and conversions.

Also, implementing the email drip campaigns tool makes it easy to evaluate your outbound email results and remain conscious of your campaign performance.

6. It produces results

Outbound marketing generates more results than any other marketing channel. PPC campaigns for brand awareness and PR can be launched with no specific goal in sight but an outreach campaign cannot be launched without any target that will yield a conversion or a sale.

Outbound campaigns are launched to generate scalable, measurable and expected results. The critical aspect of your outbound campaign is the result which is to generate and convert your leads into clients or users.

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