13 Music Marketing Tips for Aspiring Artists

Making a career in music has never been easier—and never more difficult at the same time. While digital platforms have opened up a whole new world of opportunities for aspiring artists, they’ve also brought about stiff competition from tens of thousands of others trying to get noticed.

To find long-term success in the middle of so much noise, an artist needs to have a professional attitude, an entrepreneurial mindset and a willingness to promote themselves and their music so that it reaches the intended audience. Marketing plays an important role in this scheme of things, which is why we’ve compiled a list of 13 time-tested marketing strategies you’d want to use to promote your music.

1. As much as you may dislike the idea of treating your music like a product, understand that without adequate promotion, no one (or very few people) will know that you exist. If you believe your art deserves a large audience, you’ll have to put it out there for all to hear.
2. Once you’ve fine-tuned your mindset, etch out a unique selling proposition that should differentiate you from scores of other artists out there. Determine who will be your target audience and how you can reach them.
3. Next, write down the immediate and long-term goals that you need to achieve so that you’ll know where to focus your marketing efforts. Lay down a plan for your music promotion, including the channels, the timelines and the budget.
4. Create a website even if you’re just starting out. A good website speaks volumes about your attitude toward your music career and gives talent scouts, event managers and your fans a place to learn more about you (and later buy your music).
5. Put your music out on hand-picked music streaming platforms where you’re most likely to reach your audience. If your potential listeners use YouTube Music, they should be able to find you there aside from the popular platforms such as Spotify and SoundCloud. Read the fine print of each platform’s terms before sharing your music.
6. Create social media accounts, but choose your platforms with care. You don’t need to be on every platform, but wherever you are, make sure to post regular updates to keep your followers engaged.
7. Use influencer marketing to reach a wider audience. Collaborate with social influencers that are a good fit for your genre of music to be featured on their blogs, social media accounts, video channels, playlists and so forth. This will give you instant access to an all-new pool of followers.
8. If you’d rather just focus on honing your craft and creating unique melodies, sign up with a reputable music PR agency here that will create a tailored marketing campaign best suited to your needs.
9. Use paid advertisements once a while. Though organic promotion on your social media accounts and free music streaming sites will get you traction, paid adverts will fire up your marketing efforts. By setting aside an advertising budget at the planning stage, you’ll know how much and how often you can spend on paid advertisements on Google, Facebook, YouTube, etc.
10. Collaborate with other aspiring and established artists. Perform with other artists who are as popular or as struggling as you are at this point to reach a wider audience. Also reach out to successful bands in your area with an offer for collaboration—you never know where the next opportunity lies! In addition, connect with local DJs to have your music played at their bars and clubs.
11. Share your knowledge with aspiring musicians. If you think you can be a good teacher, create music tutorial videos and share them on YouTube and on your website to help upcoming artists and amateurs learn the finer points of your craft. This is a great way for indie artists to build respect, trust and likeability as they endeavor to establish a stable music career.
12. Don’t oversell yourself. A common mistake made by upcoming artists, overselling can kill people’s interest in your music even before they’ve fully explored it. Use your words carefully when promoting your music and avoid sounding pushy, overconfident or hyped up. Allow your potential fans time and space to develop a taste for your melodies and get to know you better before expecting them to pay to listen to you.
13. Last but not least, spend your marketing money carefully. Strive to put your work in front of the right people, and never compromise on the quality of your music.

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