8 Steps To Build An Effective PPC Campaign

Pay per click advertising is a unique advertising model that helps generate clicks on your website. PPC helps drive traffic to the website through the use of relevant keywords that are related to the products and services. PPC is a paid form of advertising where you pay a certain amount to the hosting website every time the ad is clicked. PPC is an effective strategy that is applied in a digital marketing campaign and it is crucial to plan the campaign strategically. Here are the steps that will help you build a PPC campaign.

Set a goal

Before you start to build a campaign, it is essential to set an objective to it. Your ad objective will drive the campaign successfully. It is important to identify the ad objective and focus on it when you plan your strategy. The ad objective can be increasing website traffic, brand awareness or lead generation. The strategy will be different for every objective and it will help you fulfill the goals.

Choose a platform

Many different platforms are available for PPC ads and you need to choose the right platform. Keep your goal in mind and then plan an ad strategy. Google is considered to be the most efficient ad platform. You can use Google shopping feed to sell products to the target audience. The article “The Ultimate eCommerce PPC Strategy for Profitability” from Adomatic says that you can get traffic that is likely to convert to sales by creating search campaigns based on your Google shopping feed. Google Adwords is also an advertising interface that is provided by Google and is used to plan and publish Google ads.

Plan Targeting

Once you set a goal and choose the platform, you need to plan ad targeting for your audience. You will find two types of targeting. One is for a certain geographic location known as geo-targeting and the other is device targeting that allows you to optimize the campaign for a certain device type, network, and operating system. Both methods will allow you to target different audiences in a different manner. However, it will help you achieve the campaign goal.

Keyword Research

The process of keyword research is an important activity in digital marketing. You need to create a list of keywords when you are planning the campaign and you should constantly refine the list for long tail and low-cost keywords. The keywords need to be highly relevant and should perform well. Remove irrelevant keywords from the list.

Write an Ad Text

An ad text will play an important role in the ads. An ideal ad text will consist of one core keyword, attractive promotion or discount and a call to action. There will be a quality score for the ad which will depend on various factors and the ad text is one of those. The ad text should be different as well as appealing and it should include a call to action. You can use action text like order now, buy now or sign up here.

Ad Extensions

An ad extension can provide additional benefits for PPC advertising. When you use an ad extension you enhance the ad and display additional information like your address, store rating, and a phone number. It will lead to a higher conversion because the ad will become more prominent and it will also enhance the quality score.

Ad Scheduling

Scheduling the ad is very important for a successful ad strategy. Scheduling the ad will help show the ad whenever the customer looks for your products online or you can show the ad on specific days or on business hours. Your ad will give performance results on different days in a week and on different hours in a day. Take a look at the days as well as the hours that are most suitable for you and then schedule the ad in this period in order to increase your exposure.

Optimize the landing pages

Your ad quality score will be determined by the landing page quality. The landing page is where your user will be directed at the time of clicking on the ad. The landing pages which have no or poor content will give a bad experience to the users. A user will only buy from you if they are on a relevant landing page. You need to have an optimized landing page with complete information about the product and call to action buttons.

Use these steps to build an effective PPC campaign and achieve your long term business goals.

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