Facebook Ads: The Secret to Crafting Facebook Ads That Convert

Nowadays, attaining success in Facebook Marketing is close to impossible without spending money on Facebook Ads.

Due to algorithmic changes made by Facebook in recent years, it has become harder and harder for marketers to get their message across to the right audiences organically. This compels brands – whether they’re a Fortune 500 company or a growing start-up business – to allocate funds specifically for Facebook Ads.

This means that if you’re a Facebook marketer, you should see to it that every penny spent on Facebook Ads will lead to a conversion.

To ensure that your Facebook Ads are going to work and even exceed your performance expectations, it should be created skillfully, taking into account several factors that will eventually help it convert better.

We’ve listed some techniques to keep in mind when creating Facebook Ads:

Show your product in action

Source: Tieks by Gavrieli

It’s hard to sell a product to potential customers without making them see the value on your product – or at least how it works.

Most people who are unfamiliar with your brand and product will likely have no idea what your brand is about and what your product does. This raises questions in the mind of your potential customers. If you’re not proactive in answering these questions, they might not even become interested in finding out more about what you are offering.

Additionally, it’s crucial to capture your audience’s’ attention with your Facebook Ads.

One way to do this is by showing a need that they’re not even aware of having yet. If a person realizes that what you’re offering has excellent applications in real life, they might be compelled to take action right away, whether by checking out your product, interacting with your Facebook Page, or by going straight to making a purchase.

Create colorful ads

Source: Target

Because plain texts dominate the Facebook timeline, it’s crucial to grab people’s attention when they’re browsing in social media.

Using bright and eye-popping colors on your Facebook Ads can ultimately help your ads get noticed online. It’s been shown that most people can decide within 90 seconds of initial interaction with people of products, wherein 62% – 90% base their assessment solely on the colors they see.

To help you choose the best colors to use for your ads, you can consider these points:

• Utilize your brand’s colors, especially if it’s bright and eye-catching. This will also promote brand awareness down the road.
• Choose which color to use based on color psychology. Some colors can compel people to feel a particular emotion, which you can associate with your product by using it on your ads.

For example, Target uses colors red and white on their ads as these are their brand colors. When you click on their ads, you’ll land on their website that uses the very same color combination!

Produce video ads

Source: Slack

Using videos as part of your marketing campaigns is a strong technique. Paired with Facebook Ads’ intelligent audience targeting parameters, incorporating videos on your ads becomes something you should seriously consider.

There are many compelling reasons for this. Because users have grown to love video content, they’re more likely to interact and respond well with it. This opens up a massive opportunity for you to share more information about your brand and your product without taking much space.

You can also incorporate visual and sound elements that will further amplify your message and create whatever theme you want to impose on your audience. And because Facebook designed videos to play automatically while scrolling, it automatically gives you an advantage in grabbing your audience’s’ attention.

With a well-thought-out video material, your Facebook Ad is definitely going to help you achieve your goals. Slack produced video ads that explain how their product works, its benefits, and features. It is a great way to let potential customers learn more about their product.

Show your ads to the right audience

Facebook Ads allows you to create audience profiles that are suitable for your target audience with ease. You can set your ads to be shown based on demographic preferences such as age and gender, location settings, as well as other interests they may have.

Facebook Ads is also an excellent platform to remarket your product to people who have already visited your website. By linking a “pixel” from Facebook Ads to your website, you can ensure to show particular advertisements to people that may have already shown interest in your products.

Utilize location-specific imagery

Source: Airbnb

Because Facebook Ads allows you to “localize” your ads based on location, it may become risky to show the same ad material to people located in different areas around the world.

Seize this opportunity for your ads to be even more engaging by using images that come from the specific locations you’re targeting. Airbnb produces advertisements that use photos from the places where they offer their lodging service. It sets an example of adjusting your ad creatives based on your targeting parameters.

Choose the right placement

Facebook Ads offers several advertisement placement options. The more ad placement you choose, the wider audience you get. However, if you want to come up with effective advertisements, it’s not always wise to cast a wide net across a vast area.

You should take your target audience’s browsing habits into consideration. If your product is for the consumer market, then putting all your budget on mobile ads may be more effective.

On the other hand, if your product is a B2B offering, it might be wiser to strike the right balance between mobile and desktop ad placements.

Keep your ad copy short

Source: Barneys New York

When creating Facebook Ads, keep in mind how almost everyone uses their social media. Most people are so used to browsing through their news feeds, rapidly scrolling down and just skimming through everything.

To compel your target audience to pause browsing and pay attention, it’s crucial to keep your creatives eye-catching. With this, writing short and concise advertisement copy can be considered mandatory.

Incorporate social proofs

Source: LinkedIn

Fear is probably the most influential emotion in a person’s decision. When a person is scared to try out your product, they’re more likely to forego buying what you’re offering.

One effective way to defeat this fear is by showcasing social proofs such as customer reviews and testimonials or endorsements from prominent personalities.

This is also why influencer marketing – which is a relatively new arm of social media marketing – rose in popularity in recent years.

Because customers want to hear how a specific product performs in typical situations, they’re more inclined to buy products that are being endorsed by people whom they find an affinity with.

Insert a strong and clear call-to-action

Whenever you show an advertisement to an audience, you lead customers into making the actions you want them to make without making them feel you’re telling them to do so.

Luckily, Facebook Ads already has options that are designed to compel target audiences to take action.

Stating it through strong and clear calls-to-action on your captions can help make it more effective.

Test out vertical media formats

Source: Skout

One thing you would instantly notice with smartphones, as well as the social media apps running on it, is its vertical orientation.

Optimizing your photos and videos for vertical viewing will give your advertisement more real estate and make it easier for your audience to understand your ad. Moreover, video viewers that click on a video may leave in an instant when they realize they can’t see small details on a video that’s presented horizontally. Make sure your ads don’t suffer this fate.

You can try advertising on Facebook stories. Like Skout, they utilize this feature to widen their reach, increase brand awareness, generate leads, and more.

Never stop testing

Another advantage of advertising on Facebook as a whole is that it is easier to test out the most effective advertisement materials. This will allow you to optimize mid-campaign and re-allocate more funds to certain ads that perform better.

This is why A/B testing (or sometimes referred to as split testing) is a crucial step in Facebook Advertising.

Facebook makes it easy to create A/B tests by allowing you to run multiple versions of your advertisement using the same audience parameters.

To better measure and compare the effectiveness of your advertisement, use two iterations of your ads that only have one difference. Some elements you can tinker with are the image, title texts, and calls-to-action.

Don’t forget to optimize and adjust your budget accordingly once you get enough data.

Unlocking the secrets of Facebook Ads

As Facebook continues to evolve, it’s only essential to always be on the look-out for the newest trends in Facebook advertising while considering the best practices. Once you get the right mix and balance of techniques in crafting Facebook Advertisements, you’re sure to unlock the full potential of Facebook that will help your business grow and reach success.

About the Author – Kevin Urrutia is the founder of Voy Media, a Facebook Ads Company based in New York. Voy Media is excellent in aiding businesses to unlock the potentials of Facebook Advertising in order to maximize their sales and conversions. Kevin crafts tailor-fit solutions for each client, effectively delivering game-changing outcomes.

The post Facebook Ads: The Secret to Crafting Facebook Ads That Convert appeared first on Robust Tricks.

from Robust Tricks http://bit.ly/2JHk3CH