Music videos are a great platform for musicians to reach out to their audience. An artist can communicate better to their viewers through a music video. As the audience has a huge variety of music videos available, you have to do something extra to stand out.
Source: Medium
Many factors contribute to the success of a music video. From the budget to the director, everything has to be on point to make a killer music video. If you are an aspiring videographer, this blog will help you to make a good music video.
Plan the Shooting:
You and your team should sit down together and brainstorm to plan out your video. From arranging the resources to developing the theme of the video, everything should be decided before shooting. You should also brief the crew about the mechanism of work. It will save you from a lot of inconveniences during filming.
Create a Story:
Critics think that there has been a decline in the quality of music videos over the past few years. The reason for that is the lack of storyline. So, if you want to make a successful music video, give it a story. You should sit down with your team to grasp the thought behind the song. It will help you to knit a story around it. Make sure that the story of the video is appropriate for the theme of the song.
Source: Scenestr
Find a Good Location:
Location is one of the most important things to consider when planning a music video shoot. It is essential to explore multiple locations to get more variety to choose from. You have to keep the genre and scope of the song in mind while searching for a location. Sometimes, a music video shot in a room becomes a hit and the one recorded at a wonderful location fails. The reason behind it lies in the compatibility between location and feel of the song.
Do Not Compromise on Quality of Equipment:
Without high-quality equipment, your music video can never look good. From camera to audio gear, everything should be good enough that you can present the video effectively to the audience. Use mirrorless cameras for recording video and if you have a relatively lower level camera, use an additional lens. If you don’t have the budget to buy expensive equipment, consider renting or borrowing it.
Source: Wirerealm
Conduct a Dress Rehearsal:
The stakes are very high while shooting a music video. The singer wants it to be a hit, and the producer is concerned about getting a good return on investment. In such an environment, you cannot be complacent. You should have a dress rehearsal to ensure good performance by everyone on the shoot day. A dress rehearsal also comes in handy if you are working with amateur actors. It will help them get acquainted with the drill and perform better in the video.
Get a Good Director on Board:
It might sound cliché to say that “Director is the captain of the ship” but that is the reality. Without a good director, you can never shoot a successful music video. The director is the one who is involved in every phase of production and has the final say. He has all the know-how about the technical aspects of cinematography. You can portray a raw idea in a music video effectively with the help of a professional director.
Source: Premiumbeat
Edit Well:
Post-production of a music video is the phase where all the refining and polishing is done. You can remove the unwanted scenes and add visual/sound effects in a video during editing. One of the most critical aspects of editing is a color correction as it determines the feel of the music video. Incorporate the color correction according to the theme of the song.
Make sure that you do not get overboard while editing. It is important to use minimal special effects to keep the originality of the video intact. Use only those effects that complement the feel of the music.
Work on Camera Movement:
A good music video is the one that is shot according to the principles of cinematography. Camera movements hold the key in any type of video making. Your camera movement should be appropriate for the mood of the song. For example, for a dancing R&B song, you can handhold the camera and move it according to moves. This will give the video a trippy effect. If you are shooting a music video for a slow jazz track, use a gimbal to record a steady video.
If you are shooting with a tablet or smartphone, use a flexible tablet stand and phone ring holder to avoid shakiness.
Source: Wikipedia
Adjust Shutter Speed and Frame per Second:
Every videographer will tell you that shutter speed and fps hold the key for a good music video. From the smoothness of a video to consistency, everything can be controlled by shutter speed and fps. If you want to shoot a high energy music video with a lot of movement, increase shutter speed. You should decrease the shutter speed for a nice slow-motion cinematic shot.
Whenever you will increase the shutter speed, open the aperture to the max to compensate for the lost lighting. A cool hack for yielding softness in the video is to set the shutter speed double the frame per second. For example, if you are shooting at 60 fps, adjust the shutter speed at 120.
Focus on angles and coverage:
It is never a good idea to shoot a music video from a static viewpoint. You should try out multiple angles to get a variety in your footage. Having various options will also help you in the editing process. Make sure that you move the camera with the subject to give a better perspective to the viewers. Moving shots are helpful in portraying the scene better by decreasing the coverage as well.
Source: Empireonline
Conclusion:
A good music video is a combination of different factors like direction, location, and storyline. If you know the correct approach to video making, you can make a topnotch music video. All the guidelines mentioned above will help you in making an excellent music video.
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